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  1. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    And 15 percent of in-store activities involved smartphone searches about a product or price comparison. Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once...

  2. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    If you only desire travel searches, you best go to an online travel agent because they are the only ones that really understand your travel needs and won’t inundate you with extraneous results. Here, upon searching for “flights to Brazil,” we're...

  3. Google Commerce Search 3.0 Brings Big Brains to Smaller Shops

    BabyAge said "Shoppers spent 21% less time searching, yet there were 58% more product searches. Not only is real-time stock checking a way to drive footfall traffic to physical locations but also a nifty way for offline retailers to compete on...

  4. What History Tells us About Facebook's Potential as a Search Engine, Part 1

    While their numbers still pale in comparison to the 10.5 billion searches generated on Google during the same month, Facebook's footprint in search is significant enough that many in the search community are beginning to sit up and take notice.

  5. Universal Search Should Be a Plus

    This paid search Plus Box functions similarly to other Plus Box features Google has introduced, such as for local searches and financial information. And the universal results appear in their vertical searches as well, which means increased coverage.