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  1. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Better measurement of ROI: Offer Extensions close the gap between online and offline activity considerably. Here are the top three new or completely overhauled ad extensions you should use in your mobile campaigns to increase clicks and conversions.

  2. Analytical Measurement & SEO: Ignorance Isn't Bliss

    They ask why "we're" not ranking for a term you know only gets 40 searches a month, why traffic is down, where the conversions are, and so on. Does the offline marketing message correlate with the theme, look and feel of the website or are users...

  3. Display Advertising Views Have 'Positive Impact' on Consumer Behavior

    Call your company offline. Click-through conversions -- while easy to measure and precise -- aren't the only consideration when it comes to the effectiveness of display advertising. View-through conversions are an indicator of the percentage of...

  4. 6 Tips for Aligning Your National, Local SEM Efforts

    For example, give users the option to submit an online request, or to contact offline by providing physical contact information. A high percentage of folks research online, but purchase offline. However, for a local campaign, make sure you can also...

  5. SearchDay: What Are You Converting?

    Local Online Advertising Does Best on Local Media Sites Posted by Nathania Johnson Aug 20, 2008 When it comes to local advertising, the best conversions come from local media sites, such as newspaper and tv station sites, according to a new report...

  6. Key Themes in Online Travel

    Customer service and retention crosses over from offline to online attitudes. Narni Ilagan Yoder, a senior manager at Google, noted how setting the tone and expectations within the PPC medium will become more important, presumably in both...

  7. Think Universal, Act Local

    Local intent probably isn't in the 100 percent range, but Schott's general point starts to make sense if you think about categories like trade services, restaurants, and certain products where most -- if not all -- conversions happen offline.