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  1. How to Use a Military Concept to Manage SEO in a Data-Scarcity Reality

    The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3 organic results. Online marketing, in lots of ways, is the exact opposite of that. Carl von Clausewitz, the Prussian military thinker...

  2. What is Mobile App Attribution & Why is it Important?

    The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint. The accessibility and ease of use for tracking online marketing activities makes attribution a necessary standard for online marketers.

  3. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    You Tube is the second largest site where searches are conducted and just crossed the threshold of having over 1 billion users and offers a world of opportunity for marketing a small business. At Pubcon, which is taking place in New Orleans this...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. We show results with warnings for about 0.04% of all searches, meaning about 1 in 2,500 search result pages will have a result...

  5. March Madness = Search and AdWords Madness?

    Back in March of 2012, results were different from those this year with many more searches at 90,500 per month and a lesser amount of results with 32.7 million. While searches may have been more considerable for the tournament last year, there was...

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Long-Term Content Plan: Use Google Trends to compare products and primary searches. Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together synergistically to aid in...