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  1. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    We're showing this notice in Europe when a user searches for most names, not just pages that have been affected by a removal," Google clarified on its website. Towards the end of May, Google started offering EU citizens an online form to fill out...

  2. Forget Big Content – Small Content Is Critical to Search Success

    The search giant's replacement of its "engine," which we have all come to know as Hummingbird, is beginning to change the way it surfaces content, specifically for more detailed searches. It has, therefore, amplified the argument that "brand as...

  3. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    The report cited that these searches consistently peak the first week in August. Tablets and computers represent the most popular back-to-school products, PM Digital reported, and far outweigh searches for other products like backpacks.

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. When users visit a search engine, they conduct multiple...

  5. Google Reveals What New & Expectant Parents Search For

    Searches about baby development were 72 percent mobile in Q1 of this year (Google Data). In fact, more than half (56 percent) of searches related to maternity on Google are now done on mobile. According to a recent Google survey, new and expecting...

  6. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...