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  1. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    The report also found that online video ad shares have increased by 7 percent in the second quarter of 2013, despite a stellar performance by branded ad campaigns at the Super Bowl in Q1. Web search interest in the keyword, Wednesday, peaks on...

  2. Making Big Data Smart: A 360-Degree Online View of a Business

    The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. Online business identities – specifically name, address and phone number (NAP) details – are often inconsistently formatted...

  3. Chic Engine Helps You Find That Dress You Saw on Pinterest

    Even better, the ability for me to take a photo of what some crazy-cool japanese kid is actually wearing (they always have the coolest clothes IMHO) on the streets of Harajuku, Tokyo, and the possibilities to create new and more interesting ways...

  4. Business Listings: What’s the Crowd Appeal?

    Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...

  5. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    If you're just starting out, one of your first duties is to assume the identity of "online spokesperson" for your brand. Depending on your level of comfort in social media measurement, you may find yourself applying what you learn online to develop...

  6. Search and Display: 5 Tips for Finding the Right Partner

    The growth of search has played a critical role in how online marketers look at different channels, specifically ad networks. Certain display options, such as networks and demand side exchanges, give online marketers control while yielding results.

  7. Mobile Search Discovers a New Path: mobilepeople

    In a nutshell, these represent a move from local search as we know it online ("what" and "where") to mobility and automatic discovery of nearby items and events. The mobile device knows so much more about the user and their situation, yet too many...

  8. SearchDay | Judging PPC Performance

    VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. Search Engine Watch Experts Columns

  9. The Local Advertiser of Today and Tomorrow

    Online sources: 60 percent -- search engines (30 percent); IYPs (17 percent); local search sites (13 percent) After completing their search online, 80 percent of consumers go offline to make an in-store visit or phone call.