The purpose of the online content publicist is to help content get discovered, and not just via a search result. There are certain aspects of our lives that we just don't feel the need to engage with in an online social manner.
It is expected that the launch of 360 will radically alter the existing structure of the Chinese online search engine industry. Partnering with Qihoo Search allows them to benefit from the revenue earned in the huge online economy of the mainland...
The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. Online business identities – specifically name, address and phone number (NAP) details – are often inconsistently formatted...
The crux of my argument for online marketers is to urge you to explore the opportunities among emerging Search Agents and Digital Concierge technologies, is that success criteria for mobile search should not be focussed on the beginning of the...
Even better, the ability for me to take a photo of what some crazy-cool japanese kid is actually wearing (they always have the coolest clothes IMHO) on the streets of Harajuku, Tokyo, and the possibilities to create new and more interesting ways...
The biggest SES event of the spring, SES New York, will bring together more than 4,000 online marketers, more than 100 exhibitors, networking events, parties, and 70 educational online marketing sessions covering topics such as SoLoMo (social...
Although crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not...
Google has launched Art Project, an online walk through the world's greatest museums, using the technology they employ for "Street View. Basic Legal Tips for Any Business Doing Online Video - ReelSEO Betting on the 2011 Search Bowl: Where Would I...
Ways to Increase Your Non-Profit's Online Exposure [SEO Philanthropy] - Search Engine People Rakuten, Japan's largest online shopping mall operator, has asked Japan's Fair Trade Commission to review the search deal Google cut with Yahoo Japan.
If you're just starting out, one of your first duties is to assume the identity of "online spokesperson" for your brand. Depending on your level of comfort in social media measurement, you may find yourself applying what you learn online to develop...
In addition to the major search engines, your business should have a presence on the thousands of other second- and third-tier search engines and online directories. Leverage website analytics for additional traffic and reporting and consider...
The growth of search has played a critical role in how online marketers look at different channels, specifically ad networks. Certain display options, such as networks and demand side exchanges, give online marketers control while yielding results.
In a nutshell, these represent a move from local search as we know it online ("what" and "where") to mobility and automatic discovery of nearby items and events. The mobile device knows so much more about the user and their situation, yet too many...
VERTICAL SEARCH "Research online, buy offline," (ROBO) is the concept that a growing volume of product research is happening online while the majority of buying remains offline in physical stores. Search Engine Watch Experts Columns
Online sources: 60 percent -- search engines (30 percent); IYPs (17 percent); local search sites (13 percent) After completing their search online, 80 percent of consumers go offline to make an in-store visit or phone call.
Creative Messaging in a Direct Response World VERTICAL SEARCH Should a company focus on building their messaging around their brand image, or on driving direct response via their Web site and online media?
Black, White, and Blue All Over» VERTICAL SEARCH: Expert advice on search marketing opportunities in targeting vertical marketsThe LA Times is in the midst of an aggressive online product rollout. Search Engine Watch Experts Columns
SEMPO Running Agency Salary SurveyHaving successfully completed an in-house search marketers' salary survey, the Search Engine Marketing Professional Organization is conducting an online salary survey of agency-based search marketers.
Later, we'll tackle some of the more esoteric (but powerful) new online media ad types Google has started offering: All of these can be placed in various square and horizontal or vertical rectangular sizes that fit neatly into the AdSense units...
About a month after last year's SES New York, Google announced its critical first steps toward a universal search model that offers users a more integrated and comprehensive way to search for and view information online.
