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  1. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    Online retailers continue to use traditional advertising (online and offline) to drive traffic to their sites, but recent updates in the search engine landscape make it clear that having sites that are well optimized and regularly updated with...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    At the same time, the need for an online presence has never been stronger, while the landscape has never been more competitive. The potential to make a real ROI impact with your company's online marketing initiative is greater than ever.

  3. Top Online Retailers Lag in Mobile Experience [Study]

    You might think the big ecommerce brands already have that figured out, but The Search Agency released today another iteration of its mobile experience scorecard assessing 100 multichannel retailers to see how well they did when it came to...

  4. Could Bing Ever Overtake Google in Search?

    Bing users may be more likely to actually like their search results because the results are biased towards their own social media activities and friends' activities online. I don't buy the "protect searchers privacy" deal as the reason for moving...

  5. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're...

  6. Driving Consumer Insights With Mobile Analytics

    For some background, these are the online platforms brands are using: You have to look at the versions of your app that people have. Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices...

  7. The Content Marketing Elephant & the Enterprise

    If we are to get four different online marketing disciplines to agree with brand guidelines and regulatory standards, then it is on the search engine marketing team to perform the role of the narrator of our content marketing story.

  8. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.