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  1. Driving Consumer Insights With Mobile Analytics

    For some background, these are the online platforms brands are using: You have to look at the versions of your app that people have. Mobile App (Native): pages (screens), events, goals, ID-specific information, app versions, usage, crashes, devices...

  2. The Content Marketing Elephant & the Enterprise

    If we are to get four different online marketing disciplines to agree with brand guidelines and regulatory standards, then it is on the search engine marketing team to perform the role of the narrator of our content marketing story.

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Eighty percent of shoppers will research online before making a purchase according to Google. Research, Comparison and Buy represent the three basic phases of online purchase behavior. Research is the first phase of the online purchase decision.

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    It was basically an online brochure that nobody was working on, wasn’t being updated, wasn’t being tracked, and to their knowledge, supplied no value to their business at all. A number of pages indexed were older versions of current pages.

  5. Qihoo Search: Dead on Arrival?

    It is expected that the launch of 360 will radically alter the existing structure of the Chinese online search engine industry. Partnering with Qihoo Search allows them to benefit from the revenue earned in the huge online economy of the mainland...

  6. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    PRWeb has turned the traditional press release designed purely for mass communications and press appeal into a more powerful form of search, social and content marketing designed for reaching targeted communities online,” says Vocus Senior Vice...

  7. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    Enter Concept Feedback: a community of online professionals who will review new designs or concepts and provide detailed feedback. When a landing page has multiple possible next steps, I’ve found success testing versions that vary the location and...

  8. Are You Competing with Your Own Business Identity?

    Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and noise for consumers who are desperately trying to find distilled business information through online...

  9. 7 Tips for Landing Page Greatness

    Driving prospects to an online landing page is often an interim step toward this end goal. Multiple versions of the same item in different colors won’t help. Social buzz will drive more traffic to the page, validate your credibility and has the...

  10. iPhone Tops Web and Mobile Searches on Yahoo in 2011

    New to Yahoo’s Year in Review last year, Obsessions are a look at the people, places and things that dominated our interests, at least online, over the course of 2011. The iPhone 5, that as yet non-existent source of fascination for techies around...