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  1. 4 Critical Elements of a Successful Content Marketing Team

    Strategists working on content campaigns come in two flavors – content strategists and business strategists. Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and...

  2. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Whether the main goal of your site is to make a little extra cash each month or your site the main hub of your business, your content conveys your message...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more! GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights...

  4. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, along with your Baidu and other search campaigns should certainly give you the exposure you are looking for in China. There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many...

  5. How to Run Foreign Language PPC Campaigns

    The search engine(s) you originally used may not be as effective as you envisaged or you may find that your product or service is simply not as much in demand as your market research suggested. Google is by far the most popular search engine...

  6. Twitter DM Insecurity, SEO Tips, Latest on Google, Yahoo & Bing - Search Week in Review for Oct. 9, 2010

    If you'd like to pitch your story to a journalist who writes more articles that appear in Google News than any other journalist, then you'll love the new Newsknife ratings.comScore ARS Research Highlights Importance of Advertising Creative in...