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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of...

  3. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Process needs to include one central online marketing team that coordinates with IT as well as other internal teams to manage the development and ongoing measurement and refinement of campaigns. Updating global search and media processes requires a...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    In September, Debenhams reported a 40 percent rise in online sales in its latest financial year, confirming that its multi-channel strategy was working. Like Debenhams, retailers can increase global sales through traditional marketing, multilingual...

  5. YouTube TrueView Ads a Recipe for Success for BBQGuys

    Looking ahead to next summer, ShoppersChoice will continue to rely on YouTube’s TrueView in-search and in-display ads to optimize performance of its summer promotional campaigns. With reviews and product ideas delivered in easily digestible bits...