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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and...

  2. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    If a significant portion of your marketing budget is invested in billboards, television ads, and search marketing campaigns, but you've settled for a poorly designed website, not only is the effectiveness of the overall strategy compromised, but...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Revenue, Generate Leads, Acquire New Customers, Retain Customers qualified online social leads identified X _____% lead-to-customer conversion rate X $_____ (LTV) customer lifetime value __________________________________ = $ New...

  4. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Process needs to include one central online marketing team that coordinates with IT as well as other internal teams to manage the development and ongoing measurement and refinement of campaigns. Updating global search and media processes requires a...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    In September, Debenhams reported a 40 percent rise in online sales in its latest financial year, confirming that its multi-channel strategy was working. Retailers widely recognize the benefits of expanding their brand to global markets; the rewards...