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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Within search results, information tied to verified online profiles will be ranked...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Another term that's been gaining search interest year-over-year is "back to school sales [year]". When it comes to what people are searching for when prepping for school each year, the report cited "back to school" terms ruled, "school supplies...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. This should probably come as no surprise considering the high number of "touches" many online shoppers...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    Searches with local intent are more likely to lead to store visits and sales within a day. And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local...

  5. The Smart Way to Optimize Your Amazon Sales Strategy

    The giant in online retail, Amazon is a great source for generating profits, whether as a supplement to other channels or as your main sales channel. But with intense competition and multiple sellers, it takes some creativity to stand out and grow...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Updating your site with new content isn't enough to successfully drive web sales. By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle.

  7. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal. SplitTester is my favorite free online statistical significance...