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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. Marin says advertisers can leverage its platform to gain a better...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Sales and Service Secrets to Avoid Negative Search Results Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for...

  4. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results...

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Most of the time the keywords that drive online sales or leads are the same keywords that drive phone calls. The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Today, most recognize the Internet as a vital foundation for everything from operations to marketing and sales to logistics, CRM, and customer service. The time has come to seriously consider integration of mobile-friendly versions of all mission...

  7. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Within search results, information tied to verified online profiles will be ranked...