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  1. Native Advertising for Small Business: The Missing Link?

    Bone Suckin’ Sauce had an 83 percent increase in online sales as a direct result of having used Facebook’s Promoted Posts. Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good...

  2. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    But the question that’s always asked…is, what channel drives the most sales? Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the...

  3. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    TIP: According to IBM’s Cyber Monday report, there is a spike is online sales activity right before midnight EST. To prepare for the holiday rush, there is a lot for search marketers to get right. A dive into search data shows that searches on...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Don't be sales-y. For instance, say you own an online fashion eyewear store. The approach they take to building their online reputations is poles apart. Macy's focuses on events and product plugs to pull in the buzz about itself online, while...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  6. Marin Software Adds Support for Russia's Largest Search Engine

    For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant vehicle for companies interested in reaching the fast-growing Russian market. Marin says advertisers can leverage its platform to gain a better...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    Sales and Service Secrets to Avoid Negative Search Results Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for...

  8. Last-Minute SEO - Here Come the Holidays!

    Use their promotional efforts to bring in your traffic by paying them a cut of your sales or with an affiliate offer. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results...

  9. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Most of the time the keywords that drive online sales or leads are the same keywords that drive phone calls. The ultimate goal of search marketing is to identify profitable keywords (that drive sales or calls) and maximize the volume you can get...