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  1. Last-Minute SEO - Here Come the Holidays!

    But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results, but highly competitive and valued terms cannot be reached without the risk of incurring Google’s wrath or at least...

  2. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. Regularly syndicating press releases can increase your brand real estate if...

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. The website should always be the ultimate destination for online activity, including social media engagement, email campaigns...

  4. The Role of #Hashtags in Social Media and Search

    Distribute Breaking News, Emergency Instructions and Information Related to Natural Disasters Hashtags can also be used to share happy news and fun updates. It pays to put a little effort into selecting the hashtag(s) you will use to communicate...

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Did the social media news industry and elites invent something new called social content marketing that is the replacement for blogs as we know it? A pay to play version of content marketing that's paved the way to 100 percent of BuzzFeed's revenue...

  6. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. Now, it’s time for the bad news. Plus, with more consumers beginning their purchasing...

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    In a moment, bad news, a slip of the tongue, or bad public behavior can quickly displace positive brand sentiment with bad results in search, social media, and in the media. Not just to win the hearts and minds of customers, but also those of...