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  1. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    As usual, such news was met with much debate, fear, and uncertainty. Small businesses are still struggling to find their place in online marketing. Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    A recent Pew Study reveals that there is crossover between social media platforms, as illustrated in the context of news. The website should always be the ultimate destination for online activity, including social media engagement, email campaigns...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. You have the choice of industry blogs, guest posts, social platforms, online...

  4. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Brands of all sizes can now seize the hour of gaining influence and publicity channeled through today's largest social media news networks. From an online marketing perspective, publicity is one component of promotion and from a public relations...

  5. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    In a moment, bad news, a slip of the tongue, or bad public behavior can quickly displace positive brand sentiment with bad results in search, social media, and in the media. It's human nature to be drawn to drama and controversy, so bad news can...

  6. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    And almost 8,000 websites, including some of the world's largest news sites, publish stories as a result of wire services such as PR Newswire. In 140 characters or less: Press releases drive broad discovery of your news message in search and social.

  7. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for search and recent surveys indicate...