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  1. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Sensational headlines and weird compilations of related stories can drive page views but most companies succeed by attracting, engaging and converting readers to buyers. Did the social media news industry and elites invent something new called...

  2. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    Headlines. In 140 characters or less: Press releases drive broad discovery of your news message in search and social. Less than 15 percent of press releases in corporate newsrooms and posted on the wire services are optimized for search, according...

  3. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Ignore the headlines declaring an entire segment of the marketing industry dead based on incomplete research. Check out these headlines: Twitter is a relationship builder, loyalty program, PR/news channel and customer service venue all in one, for...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    The type of information the BBC reported is a prime example of the kind of harmful anecdotal story that winds its way through the digital world, grabbing catchy headlines, despite the very real lack of any kind of substance behind it.

  5. Search News & Headlines Around the Web - May 13, 2011

    Here's a roundup of today's other search news and headlines from around the web. Great Ways to Get More from Google News RSS Feeds - Search Engine Journal TopRank Online Marketing Blog Osama Bin Laden, the Royal Wedding and 'News Tsunami' SEO...

  6. Search News & Headlines Around the Web - May 4, 2011

    Here's a roundup of today's other search news and headlines from around the web. Hyperlinked Headlines May Hurt Your Google News SEO - Search Engine Roundtable Search Industry News Rethinking SEO in Online Communities - NVI Blog