With the availability, speed and ubiquity of devices, as well as exploding access points for local business information, marketers are challenged with implementing a strategic local targeting program,” said 15miles president Gregg Stewart, in a...
Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. However, the mobile revolution has equipped users to interact online from anywhere at anytime which presents an...
You can read "SMB Must-Haves in 2011" by Gregg Stewart, President of 15miles. So, if you are convinced that social media and online marketing are the way to go, what should you do first? Social Media and Online Marketing are the wave of the future.
Then, keep an eye on your various online platforms and attempt to rectify negative comments or reviews with positive solutions. The type of tracking available for various online programs will vary, but, at minimum, track what you can.
Join local search experts Gregg Stewart, Curtis R . It's always a difficult task trying to cherry pick from such a wide and diverse variety of topics in the online marketing space. Ralph Wilson has been helping small businesses thrive online for 15...
Much has been written about the benefits of social media and how the enormous user base can be harnessed to help consumers make informed decisions online. Note: This will be my last Search Engine Watch column, but fear not -- you can catch me on...
Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 The naming convention and messaging for mobile search directly applies to local listings online as well.
According to comScore's Mobile Metrics report, online directories and maps experienced the greatest growth in subscribers on a year-over-year basis. Until we can harness the power of reading consumer's minds, linking online and mobile sales...
Marketers already leveraging local search know this and have seen its benefits: leads that convert both online and offline. The rise of online media as a local business resource is expected. Because users of ratings and reviews heavily rely on them...
Even though these "other" searches take into account sites like eBay and Amazon, sites that by nature are driven by their search box usage, it also takes into account local search sites, Internet yellow pages, and other informational online sources.
In effect, they were using online search as a means to "find" contact or location information about a business that they had already decided on purchasing from -- almost like a White Pages look-up. Today, the majority of local search has grown to...
As I've stated in previous articles, coupons are a good method for connecting online and mobile search behavior to offline and walk-in purchases. As local search continues expanding how consumers shape purchase decisions online and via mobile...
It's obvious that online users are finding this integration favorable and are making use of the information. Microsoft has a tough road ahead trying to win market share with its revamped search engine, Bing.
Survey question: What information do you expect to find when searching for local businesses online? It's also a good idea to have a process in place to ensure that any additions or changes to your business information will be updated in your online...
Compare and validate the quality of various lead sources, e.g.are search engine leads better than Internet yellow pages vs.online newspapers, etc. If you're going the online path, look at Zoho CRM or salesforce.com.
Given that 39 percent of sales follow up from an online local search happens via telephone, I thought surely, someone at the company would care. Their answer: "I don't get credit for anything that doesn't convert online.
Lamberti, former Senior Vice President, Search and Media, comScore Networks;• Jeannie Moran, eCommerce Marketing Director, AutoNation; and• Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing.
Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing. Jeff Ferguson, Director of Online Marketing, Napster; Jocelyn Griffing, Senior Vice President, Online Media, Icon International;
Local search, and the arsenal of tools associated with local online marketing, can help deliver these prospects and customers. What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit...
While most of today's column will center on analytics as it relates to local search campaigns, you can use the same concepts for online, and many offline, lead-generating capabilities. When Mark Twain penned, "There are three kinds of lies: lies...
