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Online Search Gregg Stewart

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  1. How to Use QR Codes for Better Conversion Rates

    Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. However, the mobile revolution has equipped users to interact online from anywhere at anytime which presents an...

  2. Consumers Head Online for Local Business Information

    Marketers already leveraging local search know this and have seen its benefits: leads that convert both online and offline. The rise of online media as a local business resource is expected. Because users of ratings and reviews heavily rely on them...

  3. Mobile Coupons Offer Multiple Benefits

    As I've stated in previous articles, coupons are a good method for connecting online and mobile search behavior to offline and walk-in purchases. As local search continues expanding how consumers shape purchase decisions online and via mobile...

  4. Improve Lead Conversions with Speed and Quality

    Compare and validate the quality of various lead sources, e.g.are search engine leads better than Internet yellow pages vs.online newspapers, etc. If you're going the online path, look at Zoho CRM or salesforce.com.

  5. Integration in a Decentralized World

    Given that 39 percent of sales follow up from an online local search happens via telephone, I thought surely, someone at the company would care. Their answer: "I don't get credit for anything that doesn't convert online.

  6. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Lamberti, former Senior Vice President, Search and Media, comScore Networks;• Jeannie Moran, eCommerce Marketing Director, AutoNation; and• Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing.

  7. Search Engine Strategies Names 5 New Members to SES Advisory Board

    Gregg Stewart, Senior Vice President, Interactive, TMP Directional Marketing. Jeff Ferguson, Director of Online Marketing, Napster; Jocelyn Griffing, Senior Vice President, Online Media, Icon International;

  8. Local Search Tactics for Tough Economic Times

    Local search, and the arsenal of tools associated with local online marketing, can help deliver these prospects and customers. What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit...

  9. Lies, Damned Lies, and Statistics

    While most of today's column will center on analytics as it relates to local search campaigns, you can use the same concepts for online, and many offline, lead-generating capabilities. When Mark Twain penned, "There are three kinds of lies: lies...