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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    What unique experience or perspective do you have that's in demand in your industry, but hasn't been claimed by an expert yet? Instead, reframe the question to ask, "So how do you build a reputation as a singular expert – someone who doesn't just...

  3. 26 Free Must-Have Tools for PPC Success

    Finally, no list would be complete without the tools that each and every PPC expert uses every day: While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less than optimal.

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    This expert opinion roundup is one of the most popular posts on Cooper's blog, and helped establish him as an authority within the link building niche. An intelligent way to leverage this for links, social shares, and online visibility is to turn...

  5. These 10 Types of Blog Posts Save the Day When You’re Out of Ideas

    The Industry Expert Obviously, an industry expert should have insights that would be of interest to your audience, whether that’s from the perspective of a thought leader, or just based on the experiences they’ve had that others may not have had.

  6. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    As a search marketing expert, have you given much thought to email? There are now so many different places that you can publish content online. You have the choice of industry blogs, guest posts, social platforms, online publications, magazines...

  7. How to Build Your First Content Marketing Strategy

    It provides simple answers to their most pressing problems, while solidifying the idea that you're the go-to expert in their minds. So your target audience is individuals in the midst of a divorce or considering that path that want to talk to an...

  8. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Possible guest expert and speaking invitations. From an online marketing perspective, publicity is one component of promotion and from a public relations perspective gaining publicity from the media, any media as long as it is relative to the...