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  1. Nomenclature: The Industry Case For and Against SEO

    That goes beyond search engines and also goes for Social Media, e-mail marketing and all other online possibilities. As long as search engines are part of content discovery, SEOs (at least the technical kind) will have a job making what is...

  2. SERP Position: It Ain't Horseshoes

    Over 90 percent of search engine users never venture beyond the first SERP, but the search engines assign values to all listings on all the SERPs. You can identify the pages the search engines value almost high enough for top ranking and focus your...

  3. Q&A With's Gary Price

    Then a year and a half with Danny Sullivan as news editor of Search Engine Watch, also during that time or prior to that about 6 years ago now I co-authored a book called The Invisible Web with Chris Sherman.

  4. Web 2.0 Technologies and Search Visibility

    Finally the use of coordinates to hide text or stacking chunks of content on top of each other can be disadvantageous as engines can detect this as a spam technique.Ajax would simply fall under the category of "ugly," not because it makes for ugly...

  5. Study: Search Driving Offline Conversions for Local Service Businesses

    While I was still at The Kelsey Group we developed the first market estimate of local search volumes based on my conversations with search engines, together with empirical user research that sought to capture their intentions and behavior.