Here's a quick recap of search and social marketing news and tips from the past week. Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal search in...
Forget about search engines for a minute and think about the reason why a piece of content is active (and how users engage with it). A lot has changed in the search engine optimization (SEO) industry during the past year.
For many years, Matt Cutts of Google has been providing a lot of helpful information on search engine optimization (SEO). Sites need to stay focused on the most important thing – and that’s not what the engines are doing.
Search marketers got some exciting news in December. Search retargeting can target users with display ads based on keywords they’ve entered into Google and other search engines. Search retargeting is a great new tool for search engine marketers.
Description: Designed to give users keyword search traffic and cost estimates on the various search engines and search engine partner sites. Although our search marketing expert wishes not to be named, this person has over seven years of SEM...
Social is a productive channel since search engines increasingly rely on social media traction for pages in order to decide how to rank them. Now actually managing a global SEO is campaign is a whole post or two in itself as you look for variance...
Google is more popular than Wikipedia or other online encyclopedia sites, YouTube or other social media sites, major news sites like The New York Times and CNN, and “traditional” sources of information (e.g.textbooks, print books, online databases...
One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine optimization (SEO)? These critical elements ensure that search engines...
While news consumption continues its shift to search engines and social media, content marketers using publishing and distribution platforms beyond the press release have winning options. For brands, publishing news to a paid wire service reaching...
Write for the journalist, the search engines, the customer, the prospect and the social media news networks. One way to look at it is like this: The online media outlets are the search engines and social networks.
Each piece you publish must accurately reflect your business and be unique, engaging, and relevant to have any positive effect with your readers – and with search engines. Did the majority of the content come from my own personal experience, my...
According to Wikipedia, “a content farm (or content mill) is a company that employs large numbers of often freelance writers to generate large amounts of textual content which is specifically designed to satisfy algorithms for maximal retrieval by...
This is good news for merchants who are worried about spend on Google Shopping, and its impact on their marketing campaign. How Google Shopping determines product ranking works exactly how comparison shopping engines (CSEs) do.
You need to do technical SEO, to make sure that your content is registered with Google Webmaster Tools, and fully crawlable by the search engines. Even brand new websites will bring in long tail search traffic from the search engines if they solve...
We operate in an environment where universal search lends visibility to images, videos, and news – as well as for those who use these individual search engines. To be quite honest, the world of search engine optimization (SEO) can be tiresome...
For instance, rival search engine Bing pays to advertise when you search for [search engines], while Android competitor Apple pays to appear on searches for [cell phone]. And as Singhal pointed out in his rebuttal, Bing and other search engines are...
They might not all make CNN or the BBC, but with a plethora of online news sources all clamoring for fresh content, you may well find somewhere to place most of them. On some search engines like the Chinese giant Baidu, this is still the case.
Pariser cites Amazon’s and Netflix’s recommendation engines as two of several examples of systems that create a continuous feedback loop and perpetuate our selection biases. Facebook’s news feed is another example cited of an algorithm that...
However, as search engines continue to evolve, placing more and more emphasis on content and user experience, many SMBs are finding it difficult to compete with competitors that may have the capacity to churn out content, win in social, and...
Vertical search services are specialised search engines which focus on specific topics, such as for example restaurants, news or products. Our fourth concern relates to restrictions that Google puts to the portability of online search advertising...
