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  1. Search Engine Marketing Checklist for Hotel Marketers

    A hotel booking engine website should always have three major page types and they normally serve well as landing pages for both paid search campaigns and search engine optimization campaigns: Search Engine Optimization

  2. Last-Minute SEO - Here Come the Holidays!

    Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization). Summer is always a fairly slow time of year in the land of search engine optimization, but like those annoying Santa Claus displays that...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. Ask many search marketers what their number one goal is and they...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    These words all have very specific meanings when it comes to search engine optimization (SEO) and how you implement your strategy. This means that Google knows about sites as they come online. The definitions can even differ from engine to engine.

  5. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. This is too much ground to cover in detail in this one guide, but here are...

  7. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    These numbers are continuing to rise," said ShopVisible, "and businesses that do not act on mobile site optimization in 2014 may miss out on revenue potential. Online retailers continue to use traditional advertising (online and offline) to drive...

  8. Conquering Content Marketing, Step 3: Facing the 'Fans'

    In our story, Lisa is looking to achieve brand visibility, high engagement with her target demographic, and search engine optimization benefits. When the actual content is created there will need to be an element of technical optimization by way of...

  9. Why SEO Can't Reside in a Silo

    Search engine optimization (SEO) is an incredibly effective marketing tactic, and if executed correctly, can provide great returns. While SEO will do both of these things, it is much more effective when combined with a complete online marketing...