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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread. While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy.

  2. How Large Advertisers are Accelerating their SEO with Social Media - SES San Francisco

    When something goes viral, is it natural or planned? It's important for companies to be more natural though, especially when it comes to responding to a viral campaign. Infographics tend to be very popular viral content, as opposed to a 30 page...