Always use the image ALT attribute and fill in the description to help your images rank as search engines can not "see" images. Image Credit: Poynter Image Credit: Hitreach Reading Online Text: A Comparison of Four White Space Layouts
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Drummer image source: http://fark.com An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Image credit: Free Digital Photos.net Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for...
Your image is your brand – choose it wisely. Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified...
Image Credit: xkcd People watch how you behave online and how you treat the people around you. So if whining and coming off like an insecure bully isn't the way to building a dynamic brand, what is? In doing so, you position yourself as the likable...
After all, what's good for the company's image should also help the sales team win more business! Content marketing is fundamental to the success of any organization that wants to generate business online.
Drilling down the long list of best practices of building a better website covered by Murtagh in her book, highlighted are some of the top tier reminders when it comes to leveraging the social media and organic online publicity from your website...
But what if a brand is competing with large retail partners online (not to mention Amazon) for its own brand terms, or for generic searches on its key product lines? The image alt attribute helps to indicate the image “content” and is one of Google...
In addition, the images in the navigation didn’t contain any alt text, which becomes the anchor text for image links. The navigation was completely image-based, but absolutely didn’t need to be. Instead of using QuickTime, the business owner could...
Original Image Credit: VHS Survivors by Homies In Heaven/Flickr. This has been going on since I started working online and it's not bound to stop anytime soon but I'm pleading with you to save yourself the time and money and headache:
Image source: Tutorials Point Image source: HubSpot Everyone knew all along we should be creating great content to build a brand online. As I said in my last post, it doesn't matter what you call your online strategy - and buzzword or not, that's...
One problem: there is a missing element that could hinder the effort - consideration for how users search for and find government service online – where's the search engine optimization (SEO)? As seen in the screenshot below, non-government sites...
Does the content fit your company image? Don't generate content that conflicts with your corporate message or image. It you have a good idea, it fits with your company image, is a good use of resources, and you have a deployment strategy to get it...
Sometimes your image will stick in someone's mind longer than your words will. Incorporate image links into your backlink profile. If a site owner won't give you a text link ask if he'll take an image link.
Image Credit: NASA on The Commons/Flickr This: “the cheapest online retailer of handmade artisanal Moroccan cooking oils; sourcing products directly from the women’s collective where these oils are produced, giving a fair deal to the craftswomen...
Image credit: SEOmoz And that someone is always online! Build Authority via Content: This is absolutely critical to building an audience and brand. In many respects conversion rate optimization requires as much specialist skill as technical search...
Image credit: Chris Fernandez However, as more players with deep pockets and vast resources enter the online travel space, the increased competition is greatly impacting the PPC business model. In order to grow and sustain success in the...
Image credit: BrightEdge Image credit: Econsultancy Beyond marketing and sales objectives, search and social media marketing programs can affect increases in media coverage, attracting new employees and serving as a facilitator for better online...
SEO is a term with many negative connotations," said McGowan, Incisive Media’s MD Online Marketing Content Strategy,’ ‘Inbound Marketing,’ ‘Content Lead Marketing,’ ‘Keyword/Query Modeling,’ or even ‘Search Marketing’ (drop the Engine) or ‘Online...
