EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted. Google Tops Facebook in UK Digital Ad Revenues – eMarketerGoogle at 44.2 percent; Facebook at less than 5 percent. UK digital ad spend up 12.5% to £5.42bn in 2012...
EMarketer report forecasts Yahoo will grow its U.S.search ad revenues by 7 percent to $1.23 billion in 2013, but still lose search share to Google and Microsoft. Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach...
Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX Dynamic ad units make it possible adjust your creative on the fly.
And all of the Ad Age Top 100 brands are now running campaigns on YouTube. Creation: Gen C is deeply engaged with online video, watching, creating and uploading videos on YouTube. Chamber of Commerce Foundation, Gen C is a powerful demographic...
Ad copy content and landing page creation are handled at a category level and can be used, with geo-fencing techniques, among multiple geographies. The platform is designed for use by marketing agencies, media resellers, franchisors, and other...
Does the ad match the search intent, as represented by the search query? Yet most people didn’t notice or mind these problems since online search seemed to be such a miraculous improvement over what had existed before: calling the theater and...
GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. GOAL: Grow Awareness, Reduce Ad Costs brand/product online social mentions, pins, etc.
Frequently the impact of an ad is the combination of many various touch points both online and offline. No ad operates truly on its own. A Google report in Q4 2012 noted that 51 percent of shoppers researched online and bought offline.
Should I supplement my Super Bowl ad spend with online video to reach a more affluent and targeted audience with more measurable results? As media companies expand their digital content and ad insertion capabilities, especially in the area of video...
The goal here isn't to bold as much as you can; it's to create a compelling ad for the searchers that drives them to click through to your site. It's important to also understand that when the keywords being searched are included in the ad they...
Barackobama.com earned 55.5 million ad impressions in the six months leading up to the election as a result of queries on over 10,100 keyword terms. In terms of share of voice, as measured by the percent of politically-oriented ad impressions on U.S.
Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47 percent November 22, 2012: A new research report from online video advertising company Adap.tv has found that online video ad spending has risen 27 percent in 2012.
The automotive industry is experiencing a boom in mobile ad spending. To capitalize on effective mobile ad strategies that reach consumers at the right stages of the purchase cycle, marketers must understand the nuances of mobile Auto user...
Additionally, the number of ads for Sears went down significantly beginning around September of this year and continues to decrease (even though they have the most ads with 54.6 percent), so they obviously did not increase any ad purchases for the...
PLA spend made up 10 percent of the search spend, and advertisers who ran on PLAs last year saw 100 percent YOY growth on those ad placements. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the...
Smart advertisers always want to stretch their budget while being more efficient with their ad spend. So if you're bidding on "shoes" your ad might display on any website that has Google ads running where "shoes" is the topic.
This would mean that out of every 10 clicks on your paid search ad, only 1 converts into a lead – a basic cost per lead of $50. These surveys (2011 and 2012) included more than 500 U.S.online marketers each; about two-thirds of all respondents...
They built the platform with the intention of solving a particular problem: Most search marketers just aren’t getting the best possible results from their ad creative. After spending some time getting to know them and their platform, I fear the...
For example, a search marketer can identify the weaker keywords in its success set and decide whether to pull back on bids on those keywords, or focus efforts on improving ad copy and landing page relevance to fight back.
Tablet Ad Spend Has Grown for Retail, but Flattened for Other Verticals Financial services and healthcare are both flattened around 4 percent of total ad spend. There are plenty of great resources for creating that strategy on this site, including...
