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  1. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...

  2. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. Sometimes there is cause to remove "bad content" from the search engines' indexes.

  3. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Let's apply this scenario to the online world. And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel...

  6. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    Google is allowing illegal prescription drug activity online and profiting from it, according to a report by USA Today. In a statement, Google said of the recent allegations by Hood, "We take the safety of our users very seriously and we've...

  7. How People Search For Movies on Google Predicts Box Office Revenues [Study]

    The study states Google identified a 56 percent year-over-year increase in movie related searches from 2011 to 2012; demonstrating 61 percent of people use online resources to research a movie. Searches on Google tell us that moviegoers are...