More importantly, 87 percent of respondents indicated that online content has a moderate to major impact (67 percent and 20 percent respectively on what vendors they chose to work with. As indicated in the survey, B2B decision-makers cited...
Local SEO and local online marketing is an excellent way to help local consumers connect with your business. If nothing does, it will ask you to moderate your search or click "add new business. Enter your information and then hit "search" to see if...
More than 60 percent read between two and six online reviews before they form an opinion on the business. But despite the prevalence of local business marketing, people are far more likely to recommend a business through word-of-mouth rather than...
Finally online-only advertisers don't have to create hundreds of geo-targeted campaigns to ensure bid efficiency by market. I wasn't immune to the feelings of helplessness and contempt as we faced a huge migration and a perceived loss of control of...
Online search is far from static, and continues to evolve. Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and...
Right now, any LGBT-related searches online currently bring up this specially designed search bar: Google is celebrating gay pride month in a big way. From its internal committees to its speaker series and fundraising events, Google supports the...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. With the rise of smartphones and mapping apps we're living in the era of local search and discovery.
As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially. Make sure you can offer all/any search marketing services and even venture...
Bing's goal it to provide businesses with tools to easily and quickly find local customers online. Our most recent updates ensure that you can put your business in front of customers searching online for products and services you offer.
When consumers express that they're interested in a particular product or service in search, they're pulling in information – search is the only vehicle online or offline that does that for us, and it can help you drive those measurable sales or...
For this study, Chitika examined tens of millions of online ad impressions where the user was referred to the page via a Google search. New findings from online ad network Chitika confirm it's anything but lonely at the top.
According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. Forty-six percent of Internet users post original photos and/or...
Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...
Some of these sites allow you to submit your content through an online form. A public relations strategy is a big part of successful search campaigns. If you need a refresher or an overview on this topic, check out piece from earlier this year on...
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. Sometimes there is cause to remove "bad content" from the search engines' indexes.
Don’t expect much more clarity from Google in the future until there is a seismic power shift in online marketing. His intentions are clearly good (i.e.wanting better search results for end-users), but is he pushing the costs of SEO out of reach...
The second piece of a local link building campaign that’s all too often overlooked is bringing current relationships into the online world. Local link building is 100 percent about finding local authorities, creating positive interaction, and...
Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? Most brands do not have huge teams of people working on email; rather, it's usually two or three people in a company and they're...
Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and improve discoverability on the web. As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in...
