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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. For example, if a customer is looking for a...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  3. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    These can include domain-specific search applications such as, e.g.document archive searching; file searching on a computer or network; company or individual searching; real estate searching; price comparison searching; reference, book, and...

  4. Using Web Analytics for PPC Optimization: Advanced Techniques

    In the early stages of vacation rental shopping, people might start out by searching for really broad keywords like “summer travel ideas,” “beach vacation spots,” etc. If you were to pause these campaigns, you’d be missing out on sales.

  5. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    In August, our reach surpassed 60 million unique visitors for the first time ever, and we were ranked #1 in the Auto, Business, Style, Home, Health, Travel, Technology and Food categories. Ad sales will be handled by AOL's sales team, opening up a...