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Online Safety

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  1. Google Reveals What New & Expectant Parents Search For

    Videos on their YouTube channel stress health and safety in their products, and their "An #HonestMom Commercial" has more than 714,000 views. For example, online retailer Magic Beans uses Google Product Listing Ads to reach consumers shopping for...

  2. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    In a statement, Google said of the recent allegations by Hood, "We take the safety of our users very seriously and we've explained to Attorney General Hood how we enforce policies to combat rogue online pharmacies and counterfeit drugs.

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    That is something I believe needs to be seriously addressed to protect the safety of women. And it’s a day that matters a lot to Miranda Miller, Content Marketing Manager at TopRank Online Marketing. Jasmine Sandler, CEO of Agent-cy Online...

  4. Search Marketing & the Fine Art of Nexting

    If we disappoint or confuse them, they’ll run back to the safety of the search results page before they even give us a chance to make our case. I hope you enjoyed this game – it’s one I play almost daily as I search for things online.

  5. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    The other five business units are all business-to-business divisions, focussed on health care, safety, graphics and industrial materials. The scientists all collaborate within an internal online forum to exchange ideas and discover solutions that...

  6. 5 Major Mistakes to Avoid When Managing the New Google Shopping

    Pro Tip: You can always rely on the safety net of setting a low campaign budget if you're worried about spend, and not very knowledgeable about product ads. Below I outline some of the top mistakes online merchants should look out for when setting...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Is it a user safety concern? Even companies selling online, internationally, need to set up campaigns targeting specific types of consumers. On the heels of a WSJ report Facebook and GM are in talks to rekindle their advertising relationship, after...

  8. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    In the case of our climbing frame example use the sell around safety and peace of mind to win hearts and minds. And that someone is always online! In many respects conversion rate optimization requires as much specialist skill as technical search...

  9. Facebook Wants to Welcome Kids Under Age 13 to Social Network

    Facebook safety monitoring tool company Minor Monitor reports even scarier trends in their infographic based on a survey of 1,000 American parents (see above). COPPA is the Federal Children’s Online Privacy Protection Act of 1998, which prohibits...

  10. Search Marketing and Social Media in Regulated Industries

    Pharmaceutical and healthcare companies must also abide by the Food and Drug Administration's requirements for "adverse event reporting" and other regulations that govern the adequate disclosure of safety and warning information, the presentation...

  11. Google Maps Adds Emergency Alerts

    Google has teamed up with several weather, public safety, and national foundations such as the U.S. Assuming you have cell service or Internet access during a major weather event, the emergency information will be available online with easy to use...