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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of Google search pages. Customers, too, are already thinking about what they’re going to buy their loved ones and they’re...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail...

  3. Focusing Your Message from National to Local, Part 1

    Internet Yellow Pages Internet Yellow Pages Online Media Outlet To begin the strategic planning, first make a list of all of the possible online media outlets that can be leveraged for the brand. The naming convention and messaging for mobile...

  4. Mobile Search Discovers a New Path: mobilepeople

    This also represents a departure from traditional local search in branching out beyond just listings, reviews, and yellow pages. The idea is to pull from multiple vantage points -- yellow pages, newspapers, magazines, TV," Giga said.