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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the consumer. This should probably come as no surprise considering the high number of "touches" many online shoppers make...

  2. 4 Google Changes and How Online Merchants Can Adapt

    This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements, and similar material. The most controversial change Google has made recently involves increasing user privacy for Google...