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Online Reviews Shopping Search Engines

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. This should probably come as no surprise considering the high...

  2. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    With continued acquisitions of vertical search providers like Google’s acquisition of ITA for travel search or Zagat for restaurant reviews, the core search engines appear focused on this type of searcher intent and I would expect their results...

  3. Econsultancy Research Finds Email Beats Social Media for Consumer Attention

    Men are more likely than women to use search engines and expert site reviews during a single round of research, especially for lower ticket items. Well, a new report on consumer online shopping behavior from Econsultancy says that marketers still...