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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Your business is located automatically using public records available online. The owners of the Santa Barbara, Calif.based Cats and Dogs animal hospital reported what now seems like a bad joke or a tired gag: a Yelp representative offered to sell...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Guest blogging still has its place in the online marketing ecosystem, and likely always will. We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges...

  3. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Customer reviews and product ratings: Forty-eight percent of online shoppers were influenced by online reviews and ratings, which was a 45 percent increase over 2012. Google paid search results that included pictures of products influenced 31...

  4. Fake Online Reviews Cost 19 Companies $350,000

    When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a paid advertisement placed by either the company itself, or someone who got some type of kickback for...

  5. Yahoo Launches Localworks, a Listing Management Tool for Small Business

    Yahoo has announced the release of Localworks, a product that it says will help small businesses recapture sales they may be losing due to incorrect or outdated online listings. The new product, which Yahoo is launching in connection with location...

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Support Value - Online Self-Service Software / Online Tools Social Influencer Online Mentions 6. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc.

  7. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Eighty percent of shoppers will research online before making a purchase according to Google. Research, Comparison and Buy represent the three basic phases of online purchase behavior. Research is the first phase of the online purchase decision.

  8. Making Big Data Smart: A 360-Degree Online View of a Business

    The main challenge is the lack of a common, consistent, and pervasive online business language among local search platforms. Online business identities – specifically name, address and phone number (NAP) details – are often inconsistently formatted...