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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. One in four users studied said they utilized a mobile device on the...

  2. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Ensure your online promo landing page features promotions that match the ones you'll have in-store or that the online offering is a similar product at a comparable price. The climbing popularity of consumer showrooming – checking prices and product...

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Research, Comparison and Buy represent the three basic phases of online purchase behavior. Eighty percent of shoppers will research online before making a purchase according to Google. Research is the first phase of the online purchase decision.

  4. Wajam Social Search Now Includes Shopping.com Product Recommendations

    Social search startup Wajam is taking the shopping world by storm by adding product recommendations from your friends on Facebook, Twitter, and Google+ whenever you shop online. Wajam, a social search extension for Chrome, Firefox, Safari and...

  5. How to Use QR Codes for Better Conversion Rates

    However, the mobile revolution has equipped users to interact online from anywhere at anytime which presents an entirely new perspective on conversion opportunities. When" opportunities: Product life is nearly expired Barcode content: Link to the...

  6. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    As people continued to move more of their lives and interests online, vertical search entities spread like wildfire because they were designed to deliver against very particular searcher needs. If you only desire travel searches, you best go to an...

  7. Buy Cycle Link Building: A Content Marketing Guide for Link Strategists

    Many will go online -- to social networks and search engines -- to learn more about their newly discovered need. Review prospects, as mentioned in the Consideration + Comparison section above, are best sourced from existing customers and niche...

  8. SearchDay: There's No Secret Recipe to SEO

    Microsoft to Acquire European Price Comparison and Shopping Site Posted by Nathania Johnson Aug 29, 2008 Microsoft has reached an agreement to acquire Greenfield Online, the owner of Ciao, a European price comparison and shopping site.

  9. Travel Search 2.0 -- Know Your Audience

    In this column, I tend to focus my thoughts on content generation for the online travel industry, and usually bridge that with social media and community. Keep making it easier for travelers to engage online, and this mature industry will find a...