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  1. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. In fact, retailers spent more on PLAs in each month...

  2. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). With the introduction of Google Shopping campaigns, product inventory...

  3. How to Dominate the Entire First Page of Google

    Below are two big box home improvement retailers that are capitalizing on some of these extensions. Also keep in mind that both retailers could be combining more extensions from the above list. Product listing ads hit the scene late in Q4 of last...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    According to The Search Agency's mobile experience scoring system, the top retailers are not always the leading mobile experience providers: Overall, retailers are optimistic for the 2013 holiday season, hoping political debates over government...

  5. 4 Google Changes and How Online Merchants Can Adapt

    For SEO professionals and online retailers, more organic search encryption translates to less available keyword data on Google Analytics, and more "(not provided)" keywords. Google added local availability and local storefront features to Product...

  6. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  7. How to Build Your First Content Marketing Strategy

    One of my clients was close to bankruptcy because he was losing business to big name online retailers. A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and...