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  1. Disney Dominates Halloween Keyword Ad Spend

    AdGooroo's study found that 31 percent of all paid search ad spend by online retailers for the Halloween keyword group was for a Disney-related search term. Of the total $2.9 million spent on ads by retailers for the time period, $720,000 was spent...

  2. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Online retailers should audit and optimize product titles regularly, regardless of Google Shopping feed specifications. Although the inventory submission format requirement change was posted in June, Google noted it wouldn't start enforcing new...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online retailers in the U.K.believe consumers find their website through the organic channel.

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    If you write a guest post about "Challenges facing single brand retailers online" on a leading e-commerce blog like Smarter Commerce, a reference back to your website using anchor texts like, "great eyewear," or, "cheap glasses," would stick out...

  5. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  6. Google AdWords Conversion Values Add Multiple Currency Support

    When retailers have their costs and sales in one currency, they can calculate a more meaningful return on investment," Google says. In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that...

  7. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google Shopping, the new iteration of Product Listing Ads replaces PLAs in late August, which gives online retailers less than a month to switch campaigns, and utilize the new tools. According to Google, 85 percent of Google retailers advertising...

  8. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Good news for online retailers: K-12 and college shoppers spent more online for back-to-school shopping than they did offline, according to the report. With much of the U.S.going back to school in late August or early September, that puts retailers...

  9. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Until retailers can instill more confidence in the mobile purchase process, consumers may be content with doing more retail searching than buying on the mobile web. Most online advertisers know that mobile-specific experiences are important, but...