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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The winner was ecommerce site Nasty Gal, a women's clothing retailer, with a score of about 4.7. This is especially important for web-only retailers, those businesses that sell products primarily online and do not have brick and mortar businesses...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. The retailer reached out to Monetate, which specializes in...

  4. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Thirty-four percent of shoppers made a purchase through retailer branded apps, an increase of 48 percent over 2012. Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays...

  5. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    Social technology company 8th Bridge released its third-annual Social Commerce IQ report, which looks at nearly 900 online retail brands – including nearly all brands in the Internet Retailer 2013 Top 500 Guide – their social adoption and...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The only retailer that appeared was Rockler.com, a woodworking supply store. Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research...