Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next...
How do you see this impacting, if at all, market share of search with traditional search providers, Google and Bing? Overall, it is a vertical play within the overall definition of search engines as we know them, though there is potential to take...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and...
Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound...
Just like the professor's research paper, which lists other research papers referenced by the professor in creating their paper. What really makes these programs trivial for Google or Bing to flag is when the award badges seem to appear only on the...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search market optioning for natural search using technology and reporting. Between keynote speakers and intensive sessions, the Marriott Marquis was...
You stay current with shifting market dynamics. Do additional research on the recipient’s passions and interests and include them in the email to make it more affective. The above tips are also great for doing competitive research.
She will be teaching the audience how to combine quantitative analytics data with qualitative audience research to first create smart audience segments, then how to create ads that truly engage and offer value to those segments – whether you're...
Gleaning data and knowledge from our previous experiment into the Japanese market, we went heads down and dove deep into competitive keyword research. Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and...
Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature/benefits. This can fuel keyword research. Content marketing is fundamental to the success of any organization that wants to...
If Aliyun becomes the default engine for online buyers to research products and services, it will own data on the converting brand and product terms and could drive customers directly to its Taobao and ETao sites that could have huge implication...
GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...
"Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference. Adjust based on market conditions. If the market wants something else, adjust your product to it.
Coca-Cola (I hear they put a penny or two into market research) is a great example. Buy online or in the store. What we'll be considering below are ways of working with these keywords to write titles and descriptions that will work for both the...
When it comes time to research and buy, nearly half of all online shoppers turn to search engines or Amazon. At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and...
Apple's returns policy was the most popular search among all companies on the holiday, according to market research firm Experian and the Daily Telegraph. Sadly not everyone will get exactly what they wanted for Christmas and so Boxing Day and...
We have pushed clients to move beyond basic optimisation and build content that adds value to people in-market for their products / services You can see my posts on a new, fairer method for keyword research here.
If your goal is to keep people coming back and invite new readers, you should do some target market research to see what your audience will respond to. Lisa Buyer wrote a fantastic piece about how to use it for visual marketing and even though it...
If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
