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  1. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Ad creative would then focus on an offline call to action relevant to the various brick and mortar locations, such as a coupon or limited time offer redeemable on premises. But today, many mobile campaigns are measured based on the assumption that...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Good news for advertisers: offline sales have increased by a whopping 3,600 percent. Optimize for conversions: Teleports visitors to locations where your customers are most likely to convert. In 2004, the Google Copernicus Center announced it was...

  3. 4 Key Recommendations for B2B SEO in Industrial Markets

    As indicated in the first chart of the article, supplier sites, trade publications (online and offline), and the recommendations from colleagues and peers are also important. B2B search engine marketers must work with the entire marketing team in...

  4. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Some of this can be attributed to everyone's use of the web as a tool for research that ultimately leads to purchasing the best deals online or at brick and mortar establishments, where store conversions are in the 40-plus percent range.

  5. Cabela's, Performics, and Performance Marketing

    Using coupons to measure the impact of search on offline conversions is an effective, low barrier-to-entry means of lifting consumer engagement. Integrating these online and offline marketing strategies proved to be a successful and inventive...

  6. The Decision-Making Funnel, Stage 4: Action, Part 1

    Especially if the item in question is a commodity, or widely available from a number of online and offline sources, many people will comparison-shop to find the best price and terms. Often, the ultimate conversion action is actually offline, and...

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  7. SES New York is a Search Expo as well as an SEM Conference

    TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Click Forensics' traffic quality management solutions are relevant for...

  8. SearchDay | President 2.0

    Offline and Online Conversions Tracking: Increase Your ROI VERTICAL SEARCH The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is...