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  1. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. Knowing each market thoroughly is important for best practices when marketing to these countries.

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    We still market them; but if the content's good enough, then you just have to notify them. In order to solve that mission for our customers and our readers, we need to do these research projects. There was a time when saying the same thing a little...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The gradual rise in the number of keywords "(not provided)" signaled an impending paradigm shift in the keyword model market to a content-centric model. Adapting to the epic change and shift in our market requires adapting to, and focusing on, a...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's a seller's market. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. Research supports these buying behaviors, but even a cursory...

  6. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Juxtaposing that data with its own research from...