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  1. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Bought that ad on Google? For those who might not know what those little "ad" symbols...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin research shows one in five paid shopping clicks last year was a PLA, increasing the overall click-through rate (CTR) by 6 percent, while text ads CTR dropped 13 percent. In December, Marin research showed smartphone CPC lower than desktop and...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  4. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    The automotive industry is experiencing a boom in mobile ad spending. The segment is comprised of distinct purchase motivations and preferences due to the nearly even split between buyers searching for auto parts and services (likely for near-term...

  5. Online Video Ad Spending Increased 27% in 2012; Projected to Grow Another 47%

    A new research report from online video advertising company Adap.tv has found that online video ad spending has rose 27 percent in 2012. The research found that 27 percent of firms surveyed said their broadcast budget was reduced to fund online ad...

  6. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    To illustrate our past experience, and research Limited’s claims, we performed our own Facebook Bot Study at aimClear. It’s also incredibly easy to accidently assume Facebook is misreporting ad traffic if time zone differences between Facebook...

  7. Smaller-Screen Creative: Why Smartphones & Tablets Aren't Created Equal

    In fact, recent research from Bing shows that 70 percent of mobile users transact within an hour of a mobile search being conducted. Mobile ad spending is projected to reach $2.61 billion this year. Along with the expected increase in spending, the...