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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Never email a proposal; if you are going to invest time doing the research and putting a proposal together, they can give you full attention for one hour. For each client ready to invest, we decided to test all online marketing channels which only...

  2. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. More than 40 percent of online adults sometimes start an activity on one device only to finish it on another.

  3. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase.

  4. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    This, according to research commissioned by BloomReach, a company that provides a personalized discovery platform for online retailers. Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent...

  5. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    Note that the sites chosen for the research were based on data from Hitwise by total number of monthly visits to a mobile device in August of 2014. The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their...

  6. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? The membership-based online retailer has done an unbelievable job at creating an army of brand advocates through loyalty programs and offering custom outfits based on...

  7. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. But then the bad news: your in-house SEO team or online marketing agency tells you it’s...

  8. Google Dorking: Feds Warn Against Malicious Cyber Actors

    As a result, Public Intelligence, the research project that says it "[aggregates] the collective work of independent researchers around the globe who wish to defend the public's right to access information," has posted the release on its website.

  9. 14 Top-Notch Resources to Help You Become a CRO Expert

    Peep gave specific instruction and direction for marketers and CROs, backed up by both his own testing experiences and the results of his extensive research. Thankfully, mastering the art of CRO is considerably easier now than it was several years...