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Online Research

  1. Influence the Influencers: The Magic of Co-Created Social Content

    According to Odden's research, there are more than 254 million blogs in publication. Research This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Ninety-seven percent of consumers do online research when making purchasing decisions, so what they find could impact your bottom line, either positively or negatively. You can't be online 24-7. Reputation management expert Andy Beal, chief...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Here's a snapshot of the Top 25 Web-only retailers and their scoring positions, according to The Search Agency's research: This is especially important for web-only retailers, those businesses that sell products primarily online and do not have...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. First and foremost, begin by conducting some observational user research, You can't effectively conduct a task analysis without...

  5. SEO for Startups & New Businesses: An 11 Step Plan

    This is bigger than just keywords and keyword research. If you're a director of online marketing, it's likely you don't have the time to do this. You have a great idea or product, some money to invest, eager customers, and great workers.

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  7. 26 Free Must-Have Tools for PPC Success

    Google Suggest is a fun and enlightening way to do keyword research. I love this Excel plugin for keyword research. Use Uber Suggest for keyword research. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online...

  8. 4 Critical Elements of a Successful Content Marketing Team

    Has the prolific ability to develop new topics, research, and find a unique spin on tried and true topics Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content you're...