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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Top Stories at SES Chicago 2009 on Day 2

    Yes, that's Clix Marketing's David Szetela and Bruce Clay's Bruce Clay bantering back and forth in the Webmaster Radio booth. Hey, I'm just askin' because there's something going on in the Webmaster Radio booth -- and if you weren't at SES Chicago...

  3. SearchDay | Where's The ROI?

    The Yahoo Search blog posted a radio ad on its blog. Expect to see display ads (like the one below) and hear radio ads as the campaign unfolds. Google Webmaster Central Updates Include API Settings and Crawl Error Sources Posted by Nathania Johnson...

  4. 15% of Fortune 500 companies have blogs

    Daron Babin, CEO, Webmaster Radio Lee Odden, CEO, TopRank Online Marketing PRWeek reports that a new study conducted by Burson-Marsteller has found that 15% of Fortune 500 companies communicate with consumers via blogs.

  5. Stop Press: Google News Edges Past Yahoo News in UK

    But, over the next week and a half, there was barely a peep of protest from the 1,500 daily newspaper members in the US that own AP, or from the 1,700 daily, weekly, non-English and college newspapers as well as 5,000 radio and television outlets...