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Online Radio Google Audio Ads

  1. For Local Search, It's All About the Online-Offline Gap

    Meanwhile, radio ads could have lots of synergies with any future Goog-411 (voice-powered search) monetization efforts, which will similarly use audio clips. This essentially brings together Google's Audio Ads, TV Ads, and Print Ads -- each of...

  2. Google Analytics' Cross-Channel Measurement

    However, Google's recent announcement that they're providing tools to measure the impact of Audio ads raises some interesting possibilities. As the lines between types of media continue to blur, Google Audio Ads allows search marketers to use the...

  3. Inside AdWords and Contextual Advertising: The Tipping Point

    For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked. Advertisers can place ads in print (newspapers), audio (radio) and video (TV).