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  1. One Man's Keywords are Another Man's List of Forbidden 'Newsspeak' Words and Phrases

    Hey, the search engines don't index audio yet, do they? So, word choice -- even on the radio or in video interviews -- may be an important factor in getting found for relevant searches in the near future.

  2. For Local Search, It's All About the Online-Offline Gap

    Meanwhile, radio ads could have lots of synergies with any future Goog-411 (voice-powered search) monetization efforts, which will similarly use audio clips. This essentially brings together Google's Audio Ads, TV Ads, and Print Ads -- each of...

  3. Inside AdWords and Contextual Advertising: The Tipping Point

    Advertisers can place ads in print (newspapers), audio (radio) and video (TV). For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked.

  4. China Limits Video, Audio Podcasts To State Run Sites

    The Chinese government will restrict all video and audio content on sites starting next month, the Sydney Morning Herald reported. From next month, only state websites will be allowed to carry film or radio programs, the State Administration of...