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  1. 6 Billion Hours of Video Watched on YouTube Each Month

    And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. The Brandcast event was held for advertisers at a Lower East Side pier in New York as part of a week of "NewFronts...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  3. Top Level Trends of SEM Worldwide in 2010 and 2011

    In more and more countries Internet advertising is surpassing traditional media like TV, radio and print. The Russian advertising market has grown hugely since 2004 with text-based ads going from around the equivalent of $21 million (U.S.to an...

  4. Crossing the Digital Divide: The Leap From Search to Display - SES San Francisco

    He says you can't treat display like TV, radio, or print. Hyundai achieved a 227 percent overall conversion increase (compared to traditional search campaigns) when they added rich ads to search. Online media buying has evolved since 1996 from...