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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. As Kyncl said, "This acquisition gives DreamWorks an opportunity to align itself with Brian Robbins' powerful, next...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Does it mean your radio commercial, website, other signage, and email marketing are all ineffective? Exactly 0 percent of Black Friday online retail sales came from Twitter referrals. Consumers are more connected than ever; they’re reading your...