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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. As Kyncl said, "This acquisition gives DreamWorks an opportunity to align itself with Brian Robbins' powerful, next...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Does it mean your radio commercial, website, other signage, and email marketing are all ineffective? Exactly 0 percent of Black Friday online retail sales came from Twitter referrals. Consumers are more connected than ever; they’re reading your...

  5. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    This current “high” has been found in almost every marketing industry (e.g.newspapers, movies, radio, TV). With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild...