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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Just focusing on social media is also extremely limiting because it's only a small piece of the integrated digital marketing puzzle. Leaving your ego at the door is a tough call for today's younger workforce who basically grew up online.

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    For most organizations it's now a crucial piece of the marketing puzzle. Turning automation guides into click candy slideshows or images that are published online. Over the past few years, marketing automation has continued to gain influence.

  3. Matt Cutts: Merchant Quality to Affect Google Search Rankings

    Perhaps another piece of this merchant quality search ranking puzzle will be Google Shopping Express, which is reportedly aiming to compete with Amazon Prime. Though the connection between store quality of service if an online store has a brick and...

  4. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social, along with digital display, traditional print, in-store, television, and radio (and more) is a piece of the puzzle – not the entire picture. Connecting digital experiences to offline and online retail provides a clear path of discovery...

  5. Lead Scoring: How B2B Search Marketers Can Lead the Process

    The final piece of the puzzle is within web traffic reports. Based on the MarketingSherpa case study, scoring criteria that could be captured online includes: According to the 2012 B2B Marketing Benchmark report by MarketingSherpa, three of the top...

  6. Google Encrypted Search: 9 Key Points B2B Marketers Need to Know

    This is one piece to a much larger marketing puzzle.google-analytics-keyword-not-provided.png In my opinion, as users get more educated on online security, and are realizing that there search experience is secure, they will be more likely to stay...

  7. Search Engine Watch Redesign Breaks Records

    Yet as content migration and redesign was the first major leap into our brand new identity, it was the most critical piece of the puzzle. Due to the fact that customers learn about your product via so many different touchpoints before they convert...

  8. Hypertext Visionary Jorge Luis Borges Celebrated with Google Logo

    Visiting a website may start you on one path, but you can easily click on one link to another website, which leads you to a link to another website, and an ever-increasing piece of the gigantic hyperlinked puzzle that is the Web library.