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  1. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    More than half of consumers (56 percent of smartphone owners and 49 percent tablet owners) said the mobile web was a way to validate impulsive purchases while in retail locations. Most online advertisers know that mobile-specific experiences are...

  2. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Marketing qualified/purchases It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. If you are trying to create awareness and reach more...

  3. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    This allows targeting customers based on their behavior such as the apps they use, frequency of use, and in-app purchases. Conversion measurement for app ads will provide insights such as installation, re-engagement, and in-app purchases.

  4. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Businesses that rely exclusively on web purchases might logically have sites that are more highly optimized for mobile devices than brick and mortar or multichannel retailers. This is especially important for web-only retailers, those businesses...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    Past purchases Customers who abandon their cart however, and then return to complete their purchase spend on average 55 percent more than those who complete purchases the first time. Products or services already purchased: Using information about...

  6. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to Baynote's 4th Annual Holiday Shopper Survey. Email marketing: Sixty-six percent of those surveyed said they...

  7. 10 Outrageous Social Media Predictions for 2014

    Social Networks Enable In-App Purchases and Introduce Shopping Carts Twitter profiles, Facebook pages and complete online personas will be created for TV and movie characters and will be manned by marketers, writers and the actual stars, to connect...

  8. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Set up local searches to trigger social promotions that offer discount coupons for in-store purchases. Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity...