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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Say Melissa purchases one of your products in-store and that's the beginning of her journey from a lifecycle standpoint. Know me: How do you align your expectations with consumers if they're spending time in all of these online channels?

  2. Protecting Your Online Brand – Don’t Forget Your Nicknames

    Setting aside budget for the purchase of new names that may become popular allows you the freedom to make the purchases swiftly without large amounts of red tape. One of the increasing risks for businesses is the "hijacking" of their brand name in...

  3. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    More foot traffic: Offer Extensions give advertisers the capacity to turn online interest into in-store traffic, which may be more likely to lead to multiple purchases or return visits. Google keeps track of how many users save and print your...

  4. Measuring Content Success: 2013’s Key Data Challenge

    How many purchases or conversions can be directly measured today, in 6 months and 12 months, from that activity? While a lot of marketing and advertising spend can indeed be measured easily online clearly defining the value of content creation is...

  5. 15 Ways to Make Small Budget Content Creation & Marketing Work

    You can then affect this further on page by offering loyalty or gamification schemes for repeat purchases, review writing, etc. Opinion is something we aren't yet that great at online and it’s a real opportunity in your niche as people will come...

  6. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    The segment is comprised of distinct purchase motivations and preferences due to the nearly even split between buyers searching for auto parts and services (likely for near-term purchases) and those conducting new and used vehicle research (likely...

  7. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Many things change prior to Black Friday and Cyber Monday including search engine traffic and the amount of money that retailers decide to spend on their PPC in preparation for the influx of shoppers, orders, and purchases that are expected.