Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. According to comScore's Mobile Metrics report, online directories and maps experienced the greatest growth in subscribers on a...
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Clients often ask where they should spend their marketing dollars: online or offline, search or display?
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...
Two recent studies from comScore, one commissioned by Yahoo and another by local search agency TMP Directional Marketing, examine the impact that online advertising, including search, have on offline sales.
