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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. This is because a high percentage of buyer/conversion-ready...

  2. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Google interviewed hundreds of marketers to understand their struggles and best examples for success in mobile, and backs those findings with the latest market data to highlight important trends. Juxtaposing that data with its own research from...

  3. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Search marketing in China provides fantastic market exposure and is often the leading tool used for consumers to look into their interests. As a search marketer, looking at ROI, I’d feel like I’m advertising on Facebook, but the reality is that...

  6. 23-Point Web Content Litmus Test: Is It Truly Unique, Engaging & High Quality?

    If you answer “No” or “I don’t know,” research the topic, reader feedback, competitors and the market before proceeding. Is there a need for what I plan to create within my market? Does this piece of content offer something my target market can’t...

  7. Beyond Google: Tap Into the Alternative Search Engine Data Opportunity

    In a more mature market, tools will be made available to the masses, but that's not where we are today. Research today says that desktops are mostly used between 9 a.m.to 5 p.m. Brands are moving budget online faster than ever before; publishers...

  8. Google’s Mobile World & Vision for 2012

    Google Senior Vice President, mobile and digital content, also announced in a blog post that the number of applications available in the Android Market have tripled from 150,000 last year to 450,000 this year, and more than 1 billion app downloads...