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  1. Mobile, the Ultimate Shopping Assistant, Says Google

    Another 63 percent will research online before Thanksgiving, while 60 percent will purchase their items that weekend. Part of that online preparation is through the use of product listings ads (PLAs) – visual search ads that appear at the top of...

  2. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. Local inventory ads are a new version of a product listing ad. Google will use the store ids and each product’s unique...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  5. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store. These people are searching for business hours, directions...

  6. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    This is a key question Marin Software set out to answer when it conducted research and published findings in a new white paper, "The Multiplier Effect of Integrating Search and Social Advertising. What the research found was that customers who...

  7. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. Start With User Research The reason task analysis is so critical to the success of a product is that it accurately defines the users...

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  9. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Sixty percent of shoppers purchased a product from Amazon or another online competitor while they were actually in a store, because the store wouldn't match the price. Customer reviews and product ratings: Forty-eight percent of online shoppers...

  10. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). It's important for retailers to understand how these channels work...