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Online Purchase Offline Purchases

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  1. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    ET at a 32 percent increase in online purchases. Midnight purchasing behavior was 12.5 percent below Black Friday's post offline shopping sprees. Cyber Monday reached $1.465 billion in online spending, up 17 percent versus 2011, representing the...

  2. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    By tracking the purchases of more than 100 million households at 1,200 brick-and-mortar retailers. These loyalty card programs have long been criticized by consumer advocates, who point out that they create a long data trail of our everyday purchases.

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Online retailers like Amazon.com have released applications that in fact take purchases out of brick and mortar retailers by allowing users to view products in person and price compare via augmented reality applications.percent of today’s...

  4. Paid Search Ads Bring Big In-Store Results [Study]

    The study analyzed consumer purchases that stemmed from a paid search ad. Have you done any online / offline paid search tests before? Online retailers not thinking out of the box on how to leverage an effective coupon strategy are falling behind.

  5. Search, Social Media & the Offline Purchase

    So marketers will need to ask themselves, "Are we OK with all these offline purchases, and we simply want to better leverage the trend? Recently we discussed the ROPO effect (research online, purchase offline) and how a substantial portion of...

  6. Connecting Rings and Bricks to Clicks (Connecting Online to Offline)

    The consumer who purchases offline doesn't log into the site prior to their purchase, though they were on the website. Companies need to create incentives or reasons for a consumer who purchases offline to return to the site.

  7. Mobile Coupons Offer Multiple Benefits

    As I've stated in previous articles, coupons are a good method for connecting online and mobile search behavior to offline and walk-in purchases. A perfect storm is forming to help enable mobile coupons to grow rapidly, providing marketers with two...

  8. High Shipping Costs Top List of Reasons for Shopping Cart Abandonment

    Sweetening the deal with free shipping, coupons and special discounts is also a great way to encourage online shoppers to complete their purchases. Survey participants were asked to tell which reasons were "very important" in abandoning their...

  9. Making the Most of Your Local Search Marketing Dollars

    Search engines are a great tool for researching subjects and purchases. Clients often ask where they should spend their marketing dollars: online or offline, search or display? However, it's interesting that consumers use both online and offline...

  10. When will ROBO's Time Come?

    ROBO (research online, buy offline) is the concept that a growing volume of product research is happening online while the majority (more than 90 percent) of purchases take place offline in physical stores.

  11. Microsoft to Launch "Live Search Cashback"

    A Barnes & Noble executive stated that clickthrough rates and purchases had increased through the use of the Jellyfish pilot program. As part of our pledge to save you money on the products you buy, our Cash Back rewards service is currently...