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  1. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    More than 60 percent of shoppers will begin their shopping online, and most shoppers report that online research will have a notable impact on their in-store purchase decisions. Video also proved to be a popular form of back-to-school research with...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. This is true for all types of websites, whether you want your visitors to...

  3. YouTube TrueView Ads a Recipe for Success for BBQGuys

    When ShoppersChoice started out in 1998, it was one mom-and-pop store in Baton Rouge selling barbecues locally. By keeping costs low, the team has been able to purchase relevant, generic video keywords, which has raised brand awareness and...

  4. Pinterest: An Introductory Guide for Marketers

    For Etsy store owners, Pinterest has proved to be a boon to their success. Pinterest allows users to create customized themed boards to pin their images, video and other objects to. Research shows that women make the online purchasing decisions for...

  5. How to Use QR Codes for Better Conversion Rates

    Google Smartphone Consumer Study, April 2011 would check-in to a venue or store via a site such as Facebook or Foursquare to get special deals. When" opportunities: In-store shopping, window shopping, seated in fitting or waiting room, leaving the...

  6. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Although opportunities are ripe and plentiful if you know where to look, determining and prioritizing actionable insights from an enormous data store of information is a constant challenge. The conference offers 70+ sessions on topics including PPC...