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Online Purchase Consumer Buying

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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    From an organic search standpoint, displaying relevant content related to page content provides more products to a specific consumer so that they engage the page longer, search for more products, and provides a robust, personalized, shopping...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Marketers need to be the bees of online advertising – swarming to the data of our campaigns, looking for signals that drive consumer activity, taking the standout signals from one channel and understanding how to apply those to another.

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season. With the holiday retail season officially kicking off in about a week, online data shows piqued interest in starting the shopping season as soon as...

  4. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    We found that people are more sale conscious when buying consumer electronics than other school supplies. Consumer electronics shoppers were more likely to make a purchase if there was a back to school promotion, free shipping offer or one day sale.

  5. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    With roughly 50 percent of ads never have an opportunity to be seen by a consumer, it's easy to understand why. When campaigns are evaluated on a served impression basis, the reported lift metrics are diluted by all of the impressions that were...

  6. FTC Tightens Online Disclosure Requirements

    When using a hyperlink to lead to a disclosure, make the link obvious; label the hyperlink appropriately to convey the importance, nature, and relevance of the information it leads to; use hyperlink styles consistently, so consumers know when a...

  7. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    With 100 million visitors a month and the richest data on consumer purchase behavior of anyone on the web, who can blame them? Success in online holiday retail requires the efficient use of digital advertising, which has evolved considerably in the...

  8. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    The Electronic Freedom Foundation isn’t buying the feel-good benefits for advertisers as justification for the potential loss of consumer privacy. In light of the recent consent order with Facebook, which resulted from the complaint brought by EPIC...

  9. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Tmall.com – a business to consumer online marketplace eTao – a shopping search engine Taobao Marketplace – a consumer to consumer platform similar to craigslist/ebay auctions Sellers participating in Taobao’s Consumer Protection Agreement

  10. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the necessary funds (e.g.credit card not working), or members of the consumer...