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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. We spent considerable time analyzing the shopping path of a visitor to determine that...

  2. Why Social Media Listening is Important for Brands

    After Maker's Mark noticed the conversation that was happening online, they quickly responded: Uncover conversations that indicate intent to purchase (e.g. You just might be. If you're running social media for your business, you must listen to your...

  3. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors to the New York lab will be given a hands-on interactive journey through the science and history of online video sharing, plus a tour of current video trends. Unruly currently tracks 506,976 "shares" of online video ads every 24 hours.

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    Let's apply this scenario to the online world. And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel...

  5. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    As Andy Beal, CEO of Trackur and recognized online reputation consultant recently stated at Pubcon New Orleans; "Leave no social media profile vacant". Because data is worth its weight in gold, many of the benefits reaped from an on-site purchase...

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    A soon to be released Mobile Path to Purchase Retail report by xAd, Telmetrics, and Nielsen, found that 26 percent of research and decision activity conducted in tablet will drive sales online via PC, while that number for smartphone is just 9...

  7. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    Likelihood of visitation to the online/offline store. Quantifying in-store (or online) sales lift is perhaps the most direct, and therefore valuable, metric for marketers. Over the years, the digital ad industry has had the ability to tie campaign...

  8. What is Mobile App Attribution & Why is it Important?

    This problem doesn't really exist in the online advertising world because there is already a solution: cookie-based tracking. The accessibility and ease of use for tracking online marketing activities makes attribution a necessary standard for...

  9. How to Solve the Sexism in SEO 'Problem': Stop Complaining & Take Action

    Casie Gillette, Director of Online Marketing at KoMarketing Associates What would make me decide to engage with your brand, or better still, to purchase or sign up for something? Not only was a great way to put finally put faces to names, it was an...