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  1. Influence the Influencers: The Magic of Co-Created Social Content

    This was the topic of a ClickZ Live New York session last week featuring Lee Odden, CEO of TopRank Online Marketing. The biggest barrier to effective content marketing is just cutting through all of the noise online.

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping between brands. You can increase online conversions with real-time recommendations...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The new Animoto Online and Mobile Video Study surveyed 1,000 U.S.consumers and revealed that nearly three-quarters (73 percent) of respondents are more likely to purchase a product or service if they can watch a video explaining it beforehand.

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Find you right now and make a purchase, either online or in person. Of those visitors, 85 percent went on to make a purchase at that store, while the average order value increased 30 percent. Ninety percent of consumers now use search engines to...

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Cannabis dispensaries want to be able to advertise their products using the same online channels as every other business and website. Yet, cannabis dispensaries like the newly-opened ones in Colorado feel they are entitled to these online marketing...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the acquisition funnel).

  7. PPC Management Operations: The Ultimate Guide

    If you have a tight budget, you can save a little money by only running when you know your audience is online, for example, during the week for some B2B businesses. They might be able to explain the odd behavior, for example, the shopping cart was...

  8. Mobile, Google, Ratings & Reviews Gained Influence with 2013 Holiday Shoppers [Study]

    Free shipping: This was a much more important factor for customers determining where to purchase from online. Google paid search results that included pictures of products influenced 31 percent of online purchases during the holidays, according to...

  9. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). Since details like address, hours, and directions are shared, retailers...